OYE.
Oye is a brand for audio stories in spanish, whose mission is to spark children's imagination and curiosity through original stories that inspire and accompany them. The voice of Oye is friendly, imaginative, and authentic, like a friend who passionately tells stories with genuine enthusiasm, always creating special and unforgettable moments. For this project, together with the co-founders we developed the brand identity and its visual presence on social media.
Oye is a brand for audio stories in spanish, whose mission is to spark children's imagination and curiosity through original stories that inspire and accompany them. The voice of Oye is friendly, imaginative, and authentic, like a friend who passionately tells stories with genuine enthusiasm, always creating special and unforgettable moments. For this project, together with the co-founders we developed the brand identity and its visual presence on social media.
The concept.
The logo embodies the concepts of
Mischief + Energy + Geometry
Using bold and rounded forms to evoke a sense of friendliness and accessibility. The design appeals to both children and families, aligning perfectly with the brand's mission to create special moments shared between parents and kids.
A colorful logo, that represents the children's spirit.
Logo explorations.
The graphic system, composed of basic shapes combined with bold colors, reflects the brand’s creative freedom and hints at its whimsical and imaginative nature. These elements offer flexibility, allowing the shapes to form new characters, design story covers, and develop social media templates, all while maintaining a cohesive and playful brand identity.
Different graphic devices in action.
Applied design.
The brand exists exclusively in the digital world, with its primary applications found on YouTube, Instagram, and Spotify.
